How to Create a Photo Brief for Social Media Platforms and Websites

When it comes to creating photographs for your brand, it’s key to create a BRIEF (document to indicate your provider or who is in charge of the project the key information of your brand and what you require). This is useful to guide the photographer before, during and after the photoshoot and get the most of it.

The creation of professional photographs to communicate in social media and websites is intimately bound with your brand’s identity and determines how your audience will perceive you.

A brief is a powerful tool for entrepreneurs. It will allow you to express your goal clearly in terms of image, and provide the capacity to preview budgets and production/delivery timing, maximizing your investment and creating a communication channel with your photographer that’s as sharp as possible.

For whom is this Photo Brief for Social Media Platforms and Websites?

Entrepreneurs, professionals or businesses that wish to transmit to their photographer the creation of professional photographs, designing a recognizable content that besides representing their brand, creates remembrance and favors the connection with their clients, building brand loyalty.

With this template you’ll obtain:

• A very complete brief to guide your photographer in the production of professional photographs for your social media and website.
• The template, that’s ready for you to apply in the brief of your own brand
• The example of The Curious Beetle, for you to understand the key information of your brand.
• Ideas and examples of the different categories or types of professional photography that an entrepreneur might require, considerations about different backgrounds and locations, as well as types of shots.

For each purchase you make to The Curious Beetle we donate meals to children in need in the North of Argentina.