ARCHETYPE FOR YOUR PURPOSE-DRIVEN BRAND

Every minute new brands are born, but unfortunately without an emotional connection, with blurred identities, which results in low attraction and therefore few sales.

Like people, brands have a brand personality that makes them unique. Also as it happens with people, there are magnetic personalities that attract others because of their authenticity and similarity in values. How to get yours to be one of them?

Brand archetypes are an important pillar in communication when it comes to connecting with the subconscious and learning more about the motivations and needs of your potential customers in order to satisfy them in a better and more efficient way.

We will help you define your brand archetype, both primary and its sub-archetype, so that you can implement accurate and efficient communication.

Defining your brand archetype – that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts – are key prerequisites for effective marketing in today’s complex and intensely competitive environment.

WHO IS THIS SERVICE FOR?
Entrepreneurs and small and medium-sized companies that need help to define their communication territory and brand personality through the archetype.
The development of the brand archetype applies for companies that sell products or services, including personal brands, for all types of industries at a local or global level, whether they are in the launch phase or already running for several years.

WHAT DOES IT INCLUDE?

1. Mapping your competition in the archetypal wheel
2. Selection of your brand primary archetype:
   1. Description of the recommended archetype
   2. Famous fictional character that characterizes this archetype (movies/books)
   3. Industries in which that archetype is normally used
   4. Motto and main desire of the archetype
   5. Goals, fears, weaknesses and strengths
   6. Archetype personality characteristics
   7. Customer archetype
   8. 10 best brand archetype examples
3. Selection of the sub-archetype (each primary archetype has a family of 5 sub-archetypes)
4. Re-definition of the main brand values based on the archetype chosen
5. Re-definition and detailed description of the brand personality based on the chosen archetype
6. Communication: visual expression of the archetype:
   1. Suggested colours for the brand that are associated with the emotions to be conveyed
   2. Recommended brand tone of voice
   3. 2 inspirational moodboards for the brand

ESTIMATED TIME
3 weeks from when the client sends the completed form until the final presentation.

WORK DYNAMICS

1 – Once the purchase of the service is made, The Curious Beetle will send a form to be completed by the client to help us learn more about your business.

2 – Once the complete form has been received, if necessary, you will be asked to clarify doubts via email or video call.

3 – The brand archetype selection process and exhaustive development of all the characteristics associated with it.

4 – We will send you an email with the final presentation of the consulting work. It will be a PDF document with all the development of the archetype to apply to your brand. It will be as clear as possible, so that you can implement the archetype in your brand. In case of doubts, you can send us an email with questions and we will answer you as soon as possible.

REQUIREMENTS
Complete the Form you will receive once the payment is made and send it to The Curious Beetle. It includes:

• Background of your brand
• List of 5 key competitors
• Brand purpose
• Positive impact (if it has been developed)
• Brand target (demographic, geographic, psychographic and behavioral aspects)
• Brand value proposition (if it has been developed)
• List of values that represent the brand (maximum 10)
• Brand personality traits (maximum 10)
• Detail of products and services offered by the brand